How important are sales leads to your business?

Optima handle around 1 million sales leads each year on behalf of our customers. Over 90% of these requests for information are sent by email the same day to companies where a requestor has specifically asked for literature on a specific company, product or service. Customers may also use our secure online access to collect leads and view lead reports / statistics.

These leads are excellent quality and are today's new business opportunities for many organisations.

The Optima technology acts quickly, by disseminating and routing leads using email to the designated companies. For those companies who subscribe to the Optima Lead management service, these leads are delivered the same day directly to sales reps, regional offices, head offices, agencies and fulfillment centers.

We provide customers with powerful 24/7 online lead handling and reporting that, in our opinion, is the best in the UK marketplace. For magazine publishers we have a bespoke multi-source solution for Reader Service Leads. Optima lead management service takes away the hassle of tracking sales leads and delivers the answer online 24/7.

Interestingly, measuring reactions to marketing expenditure is still the most favoured measurement for Marketeers in a survey conducted by Optima.

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